“Opportunity is missed by most people because it is dressed in overalls and looks like work.”

Thomas A. Edison

The best talent isn’t all in one place, and being remote allows us to find the best talent without limiting ourselves geographically. We have a cluster of employees around New York City and one around Yerevan, but we also have folks in Denver, Los Angeles, and San Francisco.

We believe in authenticity above all. We’re cool because we’re real: we don’t need a fancy office with exposed bricks, ping pong tables, and “healthy snacks” (check the nutritional label — they are either not that healthy or not that good). Join us because you believe in our mission -helping people to find each other in this world.

OPEN POSITIONS

Sr. Performance Marketing Manager

Are you a marketer with a knack for turning digital marketing into real-world results? Iris Dating is on the lookout for an experienced professional to take our paid marketing efforts to the next level. In this role, you'll be the driving force behind our PPC campaigns, transforming business goals into strategic marketing plans, and pioneering new marketing channels in a fast-evolving landscape.

Essential Duties And Responsibilities:

  • Provide tactical guidance and hands-on execution to build, optimize, maintain, and scale PPC campaigns

  • Assist with translating business goals into paid marketing strategy and plans across channels

  • Guide A/B creative tests, bid strategy tests, and spend scaling tests on campaigns to maximize performance

  • Test and implement new marketing channels or methodologies to capitalize on a rapidly evolving marketing and customer privacy landscape 

  • Partner with Brand and Creative teams to build and execute integrated marketing campaigns that drive reach, engagement and conversion 

  • Partner with Business Intelligence teams to build critical measurement and reporting capabilities

  • Monitor and report on program performance and insights to senior leadership

Qualifications:

  • 5+ years of paid marketing experience supporting B2C brands

  • 2+ years of App marketing experience

  • Proficiency in Google Ads UAC, Meta Ads Manager, Snapchat Ads and TikTok Ads

  • Experienced in using tools/platforms such as Singular, Amplitude, Google Sheets

  • A deep understanding of key performance metrics such as ROAS, CAC, CM, ARPU and LTV and how to leverage marketing efforts to maximize impact on core KPIs

  • Data oriented with strong analytical skills with the ability to analyze data, prepare and interpret reports, and communicate actionable results, findings, and recommendations

  • Experience managing ad budgets in excess of $1 million a year

  • Experience in building A/B testing plans to optimize acquisition and profitability goals

  • Exceptional prioritization skills

  • Excellent written and verbal communication, and presentation skills

  • Strong attention to detail

About iris

iris Dating is a US-based dating app that uses AI to understand your attraction preferences and makes intelligent matching suggestions. The algorithm works better and better the more you use the app, recommending users you’re likely to find attractive. Our research shows that with AI’s help matching is 40X more efficient, dramatically decreasing the time spent looking through unattractive profiles and increasing the number of meaningful connections based on attraction.

Send your application to jobs@irisdating.com